The « Best Brand of the Year » category rewards the brand with the strongest identity in Luxembourg thanks to its longevity, its values, a specific innovation and thanks to a strong communication campaign launched during the year.

ING's purpose is to give its customers the means to stay a step ahead in life and in business. With « World, here I come » the Bank seeks to provide real assistance to the three million passengers who pass through the Luxembourg airport every year. In order to welcome passengers with a smile upon their arrival at Findel, ING has installed in front of the airport the giant letters “Moien”.. Moreover, the numerous orange images placed throughout the terminal certainly brighten up the experience of travelers, who can also recharge their smartphones and tablets at the ING connected bench.

ING is proud to have received the Jury’s recognition for this campaign developed in partnership with AMPM, Mad about and Graphmoska.