My Com For Impact, a brand awareness accelerator supporting those who work in the social and solidarity economy in Luxembourg

Like for any business leader, impact entrepreneurs must build awareness of what they offer in order to speed up their pace of growth. This is often a tough challenge to manage, whether because of lack of time, know-how or financial resources.

That is why in October 2023, BGL BNP Paribas and Mikado launched My Com For Impact in Luxembourg. The competition, targeting entities working in the social and solidarity economy, allows the winning company to benefit from financial and human support to give new momentum to its public relations and thus highlight its commitment to a more sustainable and inclusive world.

My Com For Impact is part of the Act for Impact scheme, through which BGL BNP Paribas has for four years now been offering its social enterprise clients banking and non-banking solutions to enhance their positive impact on society and the environment. 

And the winner of the My Com For Impact competition 2024 is: on.perfekt

Headed by Julia Gregor, on.perfekt is a cooperative that puts food that would otherwise be thrown away back into the ecosystem at a reduced cost to the consumer, thanks to direct partnerships with producers. To achieve this, the cooperative runs a grocery shop in the north of the country, where it mainly sells fruit and vegetables considered imperfect because they do not meet current standards, or products that are too close to their use-by date. on.perfekt also offers seasonal baskets of fruit and vegetables delivered to your door. And lastly, through workshops and awareness-raising activities, on.perfekt seeks to raise public awareness of the issues surrounding food waste.

In the words of Béatrice Belorgey, Chair of the Executive Committee of BGL BNP Paribas and Head of the BNP Paribas Group entities in Luxembourg: “Entrepreneurs in the social economy are people who have a positive impact on the environment and on society. They are providing us with solutions to the ecological and social challenges of our time. So it is essential to support them and help them grow.”

Vanessa Buquet, Managing Partner of the Mikado agency, added: “Communication is a real engine of growth and a very important means of boosting brand awareness for impact entrepreneurs. With this competition, we want to offer the winner the key to switch on this engine and in this way increase their positive impact on society and the environment.”