Mikado, which is member of the Publicis Worldwide network since 1999, had been chosen two years ago to transpose the 360° communication strategy of Orange. In 2012 this cooperation enabled Mikado to be elected BEST PRINT by Publicis Group in the « Orange Worldwide Media awards » for the “Orange Open Air Cinema” campaign. This year the target, the communication agency will have to meet, is to continue to vehicle the core values of Orange both trough traditional media and digital channels.

"Mikado Publicis has completely seized the spirit of the Orange brand. In past two years, the collaboration between the marketing department of Orange and Mikado has got tighter. Our communication campaigns are well focussed and result oriented,” explains Thierry Iafrate, Marketing & Communication director of Orange Luxembourg.