An original type of race
The Color Run™ is a really original race, inspired by the Indian celebration of spring, Holi. The race is organized in many cities in the world and for which all participants wear a white T-shirt to start.After approximately each kilometer, the runners are covered with colored powder in the “Color Zones”. The powder is a mixture of cornstarch and of food coloring. It is ecological and edible. At the arrival, a “Color Party” rich in colors is held, during which the runners throw colored powder distributed beforehand.

This year the race is being organized in more than 200 cities in North and South America, in Europe and in Australia. As The Color Run™ is entirely dedicated to pleasure and to a unique experience with friends and family, the race is not timed. It is probably one of the reasons why for an average of 60 % of the participants it is their first time to run a 5 km race.

ING could not miss the Happy Race…
Already present in the world of running through the ING Night Marathon, the ING Eurocross or the ING Trail Uewersauer, ING maintains momentum by becoming partner of The Color Run™: “Running is a core aspect of ING Luxembourg’s sponsoring policy. Our objective is to reinforce our local presence in the Grand-Duchy and to create proximity with the public, the participants and local public entities. Moreover, our participation is not limited to a sponsoring in this case because ING will donate 1 EUR per registered runner to SOS Villages d’Enfants.”, explains Christophe Rahier, responsible for sponsoring within ING Luxembourg.

ING’s title sponsorship of the free race organized for young people (7 to 12 years) in Bettembourg, the « Laf duerch 5 Kontinenter », that will take place on 22 September 2013 at the Parc Merveilleux is a further testimony of ING’s commitment.

”And this not our last sponsoring of this type, on the contrary! Other nice projects will be launched soon. In the meantime, we look forward already to experiencing The Color Run™ Luxembourg, colored by ING. We hope that this new sports and festive event will become a new essential event, expected by many. Welcome to the happiest 5K on the planet!!, concludes Christophe Rahier.

More information on the website of The Color Run™ Luxembourg: http://lu.thecolorrun.com/en