Jones Lang LaSalle, the professional services and investment management firm specializing in real estate, has announced that it is now using the name “JLL”  and introducing a refreshed logo.

The shorter name and new logo are:
• Easily recognized and visible in countries around the world
• Memorable and easily pronounced in languages worldwide
• Suitable for digital applications and mobile channels

Shortening its name to JLL is a natural evolution of the firm’s historically rich brand, recognizing that it is a truly global company located in multiple markets, with a wide range of expertise applied through many different client services.  It also represents its adaptation to different communication styles in different countries, languages and channels, and especially the use of digital and online.  

Vincent Querton, CEO Benelux at JLL said: “Adapting our logo is part of a logical evolution of markets and communication channels. Adapting, listening, meeting the needs of our clients and developing a clear vision for the future of our company are major daily challenges. Our name may be adapted, but what won't change are our core business values – delivering quality client service, the diversity of our expertise,  teamwork and the highest ethical standards - and how we put them to work.  Wherever we work, our clients can count on JLL to deliver real value in all we do.”

Charles Doyle, Chief Marketing and Communications Officer at JLL said:  “The JLL ‘Worldmark’ logo symbolises all of this: a global company with local roots, built from multiple types of expertise, working in collaboration with clients wherever they need our services.”

The JLL name and new logo will be rolled out globally over the next two years. The firm’s legal name, Jones Lang LaSalle Incorporated, and the name of its wholly owned subsidiary, LaSalle Investment Management, will remain unchanged.