Arval to transform its customer and driver relationships through the Arval Smart Experience
Arval Luxembourg, one of the leading vehicle leasing and fleet management companies in the Grand Duchy, is on the verge of transforming its customer and driver relationships through an initiative called the Arval Smart Experience.
Today, access to information needs to be fast, to the point and possible at any time. At Arval we are quite aware of this change of paradigm and we streamlined our information culture towards those requirements. Arval Smart Experience is one visible keystone of our strategy. It has nothing to do with a “gadget”, it’s the response to an existing need
Gerry Wagner, General Manager of Arval Luxembourg
New technology now provides new opportunities and different ways of working. As a result, the information requirements and expectations of fleet decision makers are changing; as are drivers’ demands in terms of communication methods and the immediacy of useful information. Arval is responding decisively to these changing needs through solutions which can be accessed anywhere at any time.
The Arval Smart Experience will offer innovative, interactive services designed to foster a new relationship with customers and drivers by utilising online tools, mobile technology and social networks. A combination of mobile apps, tailored web content, and dashboards optimised for tablet use are expected to deliver a new level of convenience, flexibility and value to Arval customers and their drivers.
With the tools in the final stages of development and testing, by July 2014 Arval Luxembourg customers and drivers will be able to benefit from:
- Tailored web content providing useful information and insight to fleet decision makers
- New dashboards containing key fleet metrics optimised for tablet use
- Mobile apps for drivers to provide useful information and positively influence behaviour
- Social media channels to share information and offer a new and immediate method of communication
These tools will provide easy access to existing Arval services while also integrating innovative new applications.
The benefits of the new tools will include:
- Enhanced relationships – giving customers and their drivers better and faster access to their Arval team brings Arval closer to its customers and allows it to respond to their needs more effectively.
- Service quality – these tools are designed to save time, speed up and improve decision-making and provide remote support delivering value for Arval customers and their drivers.
- Technology utilisation – the Arval Smart Experience matches the right technology with customer and driver requirements, providing new ways of working and responding to changes in behaviour.
- Expert advice – providing the right information, in the right format, when it’s required supports decision making and operational fleet activity.
- Driver behaviour – through the smartphone we will provide new services to drivers allowing them to operate in the most effective way.
Gerry Wagner, General Manager of Arval Luxembourg comments: “Today, access to information needs to be fast, to the point and possible at any time. At Arval we are quite aware of this change of paradigm and we streamlined our information culture towards those requirements. Arval Smart Experience is one visible keystone of our strategy. It has nothing to do with a “gadget”, it’s the response to an existing need.”
A strategy supported by the Arval group :
Arval Smart Experience is not exclusive to the Luxembourg business and will be deployed across the Arval subsidiaries. The initiative has already been launched in France. It is the result of a change within the Arval group that was instigated during 2012 within the scope of a strategic programme called “One Arval”. This long-term project unites the plans and activities of all Arval subsidiaries and forms the basis on which the new customer relationship strategy was built. The objective is to go beyond the current standards and expectations of the fleet market and establish a daily interactive relationship with managers and drivers. In short it will bring Arval closer to its customers, and their drivers.
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