From 1 November 2014, JCDecaux will be lux-Airport's exclusive advertising partner for all advertising in the terminal building, the underground car park and any future terminal extensions. Based on an in-depth study drawing upon JCDecaux's expertise, the strategic placement of the advertising concessions has been completely redeveloped. Replacing the existing furniture, JCDecaux will roll out an entirely digital network and a wide-ranging large-scale offer. An extensive portfolio of creative solutions will also be provided: podiums, bespoke productions, promotional initiatives and events, as well as sponsored services for passengers. All of these solutions will combine to enhance the impact and visibility of brands, while also improving the passenger experience.

The number of passengers travelling through Luxembourg Airport has increased significantly in recent years. lux-Airport welcomed 2.2 million passengers in 2013, a large majority of business passengers (60%), and offered 65 direct flight destinations (Europe and northern Africa). In addition, the percentage of "leisure" passengers is on the rise with the arrival of new airlines.

Wim Jansen, Managing Director of JCDecaux Belgium-Luxembourg, said: "We are very pleased to include Luxembourg Airport among our partners. lux-Airport is a major hub for business passengers, an audience that is very receptive to high-quality, targeted advertising. Our goal is to establish a premium offer that meets the high international standards of JCDecaux. This new contract further consolidates JCDecaux's position as the number one outdoor advertising company in Luxembourg."

Johan Vanneste, Managing Director of lux-Airport, said: "We are very pleased with this new partnership with a worldwide player, who will bring in its expertise at the airport. We are convinced that this collaboration will enhance the attractiveness of lux-Airport and that it will contribute to the evolution of the airport’s look. Advertising is a must in our strategy of excellence, that we translate into a constant improvement of the passenger’s comfort and that we apply in all our services to passengers and companies.”