Last year, ING moved its former branch in Esch to a new location in a modern, more prominent building in the pedestrian city centre.

Why open a new branch?
According to Frédéric Kieffer, Head of Retail Banking, there are several reasons why ING has decided to invest even further in developing its branch network: “Indeed, ING is developing e-banking and mobile banking to make certain operations faster and more available. But we’re not ignoring brick and mortar branches, which provide our customers with personalised service in a pleasant location. At a branch, it’s easier to explain more complicated products to our customers and offer them personalised advice.”

As a challenger in the Luxembourg market, ING must be present and readily available in Esch-Belval, a rapidly growing neighbourhood with high potential.

By opening a new branch at Esch-Belval, ING is showing the Luxembourg market its desire for sustainable investment to develop its presence in the local market..