At the same time, financial products and financial regulation are increasingly complex while investor education remain a challenge. In this context, PwC has just launched Buzz4Funds, an education platform dedicated to raising public understanding of financial investing, including through investment funds.

The primary goal for this programme, currently made up of a series of ten videos and a website, is to arm millennial investors with the unbiased and non-commercial information they need to make investing decisions.

“Investor education is complementary to the traditional tools of investment product information, financial reports and other required communications,” says Steven Libby, partner and Asset & Wealth Management Leader at PwC Luxembourg.

The Investor Education video series covers topics ranging from understanding the difference between saving and investing to the red flags of investment to selling.

“These funny videos aim to grab the attention of potential of future investors, triggering their curiosity to visit the dedicated website where they will discover explanations and links to additional material,” explains Nathalie Dogniez, partner at PwC Luxembourg

To watch the videos and discover the related messages, you can visit the Buzz4Funds website.