The difficulty for businesses today is not getting information but gathering information flows together to extract the most relevant data from them, the idea being to generate added value and speed up decision-making. Identifying that information, whether written, audible or visual, offline or online, organising its collection according to custom criteria, and exploiting it through reporting… these are all fundamental elements of the Saaskia™ solution created by Keep Contact.

Saaskia™: artificial intelligence supporting decision-making

For a number of years now, Keep Contact has been providing daily press reviews to its many clients, relying on tried and tested technologies that use artificial intelligence.

Now, Keep Contact is to enhance its e-monitoring and information processing offer with Saaskia™.

“We have capitalised on the experience acquired over recent years in using Watson Explorer technologies to innovate. In practical terms, with Saaskia™ we are providing businesses in Luxembourg and the Greater Region with a global automated solution for their e-intelligence strategy,” explains Ludivine Plessy, founder and manager of Keep Contact.

A turnkey solution

Saaskia™ is a turnkey solution. It provides access to a digital platform where a significant quantity of information can be viewed (thousands of newspapers, radio and TV stations, websites, social networks etc.). Content deemed to be important can be extracted via previously defined keywords, and the data gathered can be organised and processed to optimise analysis. Saaskia™ also includes all the custom settings, technological developments, and user training. It also has an intuitive user interface and follows the rules on conformity and copyright, in accordance with CFC (Centre Français de copie) and Luxorr au Luxembourg.

With Saaskia™, businesses have a reliable solution that allows them to monitor the competition, follow developments in their markets, understand the trends, learn about innovations, but also keep a watch on their reputation, particularly on social networks. So much information to help them refine their strategy and increase their performance and credibility.

“For the Saaskia™ user, only the definition of keywords or themes is needed beforehand. After that, the algorithm takes charge of selecting relevant information, both offline and online, over a limited period of time. Every day we can see how effectively the tool works.  It enables us to send our clients press reviews with high added value every morning,” explains Laurent Feipel, media intelligence officer and analyst at Keep Contact.

An economic intelligence accelerator

“We continue, of course, to provide reports and press reviews to those clients who have entrusted that work to us, in Luxembourg and the Greater Region. Our ambition with Saaskia™ is to provide all companies – Independents, VSEs and SMEs, just like the major groups – with access to strategic high-performance artificial intelligence tools, so that they can adapt them to suit their organisation and their internal operating practices. In a changing world, businesses are looking for agility and flexibility. Saaskia™ satisfies those requirements, at the same time allowing them to get a clear understanding of their environment and to make the right decisions. Saaskia™ is, without a doubt, an accelerator of economic intelligence,” explains Ludivine Plessy.