Mr Roberto brings with him 25 years’ experience in retail sales, with a focus on growing international business for consumer goods businesses.

Mr Roberto said: “It is a real pleasure to join the RAMBORN adventure as CEO. After many years in sales and FMCGs, RAMBORN offers me a commitment with both meaning and taste.

All the apples and pears Ramborn use come from traditional orchards. Thanks to the quality and diversity of this fruit, Ramborn’s products have already won awards around the world.

The ethical entrepreneurial spirit put in place by the four founding friends and backed up by their B Corp certification last year is borne of a real desire to revive traditional orchards and the culture around them.

I’m thrilled to be leading Ramborn for the next chapter in this story, which will be written internationally, taking the gold from the region’s orchards around the world.”

Ramborn’s non-alcoholic range of juices and soda launched in 2020 to huge success, and it will continue to produce its internationally award-winning cider and perry. B Corp certification, also announced in 2020, has led the company to keep looking for new ways to improve, and use business as a force for good. For example, they recently completed a detailed scientific audit of its carbon footprint according to Seismic, solidifying its status as a carbon negative producer. As the company evolves in line with its B Corp commitment, so too will the Ramborn range:

Roberto continued: “We want more and more of these orchards to be certified organic, and are actively supporting some of our farmers in this transition. You can expect to see Bio products from Ramborn in the not-so-distant future!”.