Back to school 2021: Solidarity campaign of Auchan Retail Luxembourg and SOS Villages d’Enfants Monde

fr en de

A solidarity heart for vulnerable children in Ethiopia.

<< Back
31/08/2021 |
  • Kick off Action Solidarité Auchan 2021 (c) SOSVEM

On the occasion of the start of the 2021 school year, Auchan Retail Luxembourg, committed to SOS Villages d’Enfants Monde since 2008, is once again organizing a major solidarity campaign with the association. This year, vulnerable communities in Ethiopia will benefit from the generosity and solidarity regularly shown during this annually renewed campaign. 

Just like last year, the three Auchan hypermarkets in Luxembourg (Kirchberg, Differdange and Cloche d'Or) participate once more in this great initiative, joined by many shops of the three shopping centres. From September 1st to 18th, they kindly ask their clients to support an emergency aid programme in Ethiopia that focuses on child protection and nutrition.  A large part of the population in this country lives in extreme poverty and countless children are suffering from malnutrition and the famine that strikes several regions. The terrible conflicts that Ethiopia faces increase the number of people in need of humanitarian assistance.

How does it work

As usual, customers will be able to donate during their checkout at the cashiers desk or by buying one of the three solidarity products (this year, a selection of snacks in the Organic department on which Auchan will donate 1 € to SOS Villages d'Enfants Monde). They will also be able to donate by one of the SOS collection boxes available in partner stores or via a QR code. To widen the scope of the campaign, which also aims to raise awareness for vulnerable children around the world, customers of the shopping malls and hypermarkets will be invited, this year, to display their support with a symbolic heart by posting a solidarity photo on social networks. 

Kick-off

On August 30th, Sophie Glesener, director of SOS Villages d’Enfants Monde, participated in the kick-off of the 2021 campaign with Marc Gueuzurian, director of the Auchan Kirchberg hypermarket. "This partnership allows us to help more children in need around the world and, above all, to ensure their future. We are particularly pleased to be able to contribute at our level to the achievement of the 2nd United Nations Sustainable Development Goal, which aims to eradicate hunger, ensure food security and improve the quality of food and nutritional intakes at a time when hunger in the world continues to increase", emphasized the two partners of this beautiful initiative dedicated to the most vulnerable children in Ethiopia.

To learn more about the campaign and its solidarity appointments: www.sosve.lu

Back to top  | << Back

Communiqués liés

RSA Erik Lindeman

RSA launches technology and management liability insurance s...

RSA Luxembourg, part of Intact Insurance Specialty Solutions, today announces th...

RSA
Terminal Bettembourg-Dudelange Copyright CFL multimodal
10/09/2024

Lancement d'une nouvelle connexion intermodale entre Bettemb...

CFL multimodal a le plaisir d'annoncer le lancement de sa  nouvelle connexion i...

CFL multimodal
 DSC5136 ABI Graduate
09/09/2024

Experts from LUNEX award first micro-credentials in Rwanda o...

The Rwanda Ministry of Education (MINEDUC) formally inaugurated Syllabi, a publi...

Lunex
ERG's logo (002)
09/09/2024

ERG Notes that ENRC Secures Landmark Victory as Court of App...

Eurasian Resources Group (ERG), a leading diversified natural resources group he...

Eurasian Resources Group
Pierre Thomas X Jean-Paul Scheuren
03/09/2024 Partenariat

LetzToken et La Vie est Belle annoncent leur partenariat ouv...

«?LetzToken?», plateforme de tokenisation pionnière basée à Luxembourg, et ...

LetzToken
Metalkol
02/09/2024

ERG announces a Pre-Export Finance Facility Agreement based ...

Eurasian Resources Group (“ERG”, “The Group”), a leading diversified nat...

Eurasian Resources Group

Il n'y a aucun résultat pour votre recherche

We use cookies to ensure the best experience on our website. By accepting you agree the use of cookies. OK Learn more