Especially in the context of new European policies and funding aimed at the digital modernization of the primary sector, increasing trust through transparency is of paramount importance. According to the International Organisation of Vine and Wine, digital transformation is the future for the wine world and a catalyst for enhancing productivity, promoting sustainable development, and increasing value through new business models.

In this direction, COMPELLIO in collaboration with AMPELOOENIKI, is creating the first vine data assurance service, which utilizes blockchain technology. The service enhances the transparency of the processes and facilitates compliance with European and international regulatory provisions, to better ensure the fidelity and quality of products.

The technological capabilities offered by COMPELLIO's digital tools provide an unalterable "digital seal" of authenticity and ownership to any type of data and file, which remain unchanged and controllable in a fully transparent manner and compatible with the General Data Protection Regulation (GDPR). This new collaboration offers users the possibility, through a secure digital environment, to directly monitor viticultural issues, laboratory results as well as to analyse prices and availability of products. Of particular importance is the blockchain-enabled traceability component which makes the process of searching and locating historical data (financial data, analyses, advisory instructions, orders, etc.) faster and easier. Finally, it is noteworthy that the authenticity of the registered data is ensured through a robust digital environment that aims to contribute to the creation of the e-Certificate and e-Label services that will enable traders and consumers to easily obtain information using their smartphone.

Denis Avrilionis, founder of COMPELLIO, said the following: "We are delighted for our strategic partnership with AMPELOOENIKI that aims at the broader digital transformation of the wine industry using modern technologies such as blockchain, big data, and Internet-of-Things (IoT). With this new service, we aspire to provide innovative solutions to accelerate the digital transition of businesses, strengthen the certification and traceability mechanisms, as well as safeguard consumer protection."

Anna Gkoulioti, manager of AMPELOOENIKI, said the following: "The digital world is now a reality and we, as a company, must respond to this challenge by assisting wineries, in a first stage by facilitating access and traceability of our services, whether it is export analysis, tank monitoring, or ordering oenological products, and in the future by participating in the creation of e-Label and e-Certificate services. The transition of our services to a digital environment will start immediately with a small number of clients and we hope to cover our entire clientele by the end of 2022."