On 7 September 2023, PwC announced a three-year global Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) to accelerate innovation, improve operational efficiency and transform the way business is done. This SCA enhances PwC’s strong expertise in using cloud to power business, strengthening its ability to deliver human-led and tech-powered solutions, and to build trust and drive sustained outcomes in line with its global strategy, The New Equation.

The collaboration, which will allow PwC and AWS to deliver approximately US$800 million in value to clients, builds on the longstanding relationship between PwC and AWS at Network level. Combining PwC’s deep industry expertise and its strategy, operations, business transformation and engineering capabilities with AWS's secure, scalable, and reliable cloud infrastructure and vast array of services, leads to stronger innovation and better outcomes. This collaboration will strengthen PwC’s offerings across a wide array of services, including cloud migration and modernisation, data and analytics, cybersecurity and risk, customer experience, managed services and climate reporting and transition to net zero.

PwC was one of the first organisations to access and leverage Amazon Bedrock—a fully managed service that makes foundation models (FMs) available through an API (Application Programming Interface)—to help clients to transform their business with generative AI across their use cases.

This is more important than ever in the current business landscape. According to PwC’s Annual Global CEO Survey, nearly 40% of CEOs think their organisations will not be economically viable in a decade if they continue on their current path.

“The rapidly changing nature of today’s business landscape requires organisations to be agile and responsive, staying ahead of challenges and disruption, while also rethinking their business models,” said Julien Courbe, PwC Deputy Global Advisory Leader, PwC US. “PwC’s collaboration with AWS provides our mutual customers what they need on that journey, helping them build a modern technology infrastructure, reinvent their business models, and position themselves for the future.”

Clients choose PwC to drive growth, innovation, and efficiency with their AWS cloud strategy, with an approach that begins by assessing how AWS can add value to the organisation holistically. With a business-led mindset, PwC helps clients to develop a practical and executable strategy that prioritises the needs of customers and their business.

“We chose PwC as our trusted collaborator to transform our business in the cloud with AWS. We witnessed strong results during the modernization phase connected to the rebuilding of Wyndham’s loyalty ecosystem. Guest stays processed within a day, billing cycles closed in hours, and missed stays reduced by 50%,” said Derek Barbara, Vice President of Data Services at Wyndham. “The collaboration we’re seeing between PwC and AWS continues to accelerate our innovation, drive impact across our cloud strategy and transform our business so we can better serve our guests.

PwC has more than 5,200 AWS-certified professionals globally including 15 AWS Ambassadors. The newest collaboration with AWS has already helped more than 200 of PwC’s Fortune 500 clients.

“We are delighted to collaborate with PwC and bring advanced cloud technologies and expertise to our mutual customers,” said Matt Garman, senior vice president of AWS sales and marketing at AWS. “Together, we can help enterprises accelerate their digital transformation and leverage the power of the cloud to drive business value."

One area of focus will be on tools for real-time monitoring and detection of complex cybersecurity attacks, helping clients build and maintain trust with customers and other stakeholders. Nearly half (48%) of all 4,000 CEOs surveyed in PwC’s recent annual CEO survey, said they intend to increase cyber and data privacy investments over the next 12 months. This comes on the heels of PwC US’s research which found 38% of C-suites expect more serious cyber attacks via the cloud in 2023.

This collaboration aims to include AWS and PwC professionals in the following countries: Australia, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Luxembourg, Poland, Romania, Singapore, Spain, The United Kingdom, and The United States.

Matt Moran, Advisory Partner, Alliances Leader at PwC Luxembourg said:

“We are delighted to announce this collaboration which reinforces significantly our already deep cooperation with AWS. For both PwC Luxembourg and AWS the goal is clear – to enhance the support we provide our clients in transforming and improving business performance in Luxembourg and beyond.  Working together, clients will benefit from our combined skills and expertise in a wide array of services. These include cloud migration and modernisation, data and analytics, cybersecurity and risk, customer experience, managed services and climate reporting and transition to net zero.

Developing alliances with leading technology providers is a key ingredient in PwC Luxembourg’s strategy to bring the best in helping our clients succeed.”

Xavier Roch Lhotellier, Advisory Director, Technology & Alliances, PwC Luxembourg said:

“Together, AWS and PwC, provide an unmatched combination of cloud infrastructure and consulting including UX/UI, product design and PMO activities. This offers our clients a one-stop shop for practical, industry-tailored solutions to drive and ensure the success of their business today and into the future.”