Launched in 2010 by the BNP Paribas Group in Luxembourg, the Help2Help solidarity programme supports projects of general interest in which active or retired Group employees volunteer. For its 14th edition, the Group provided EUR 45,400 in support to 15 charitable projects. These local and international projects cover a wide range of fields, including education, disability, the environment and humanitarian aid.

Prix Coup de Cœur 2023: awarded to the Hoa Trang – Fleur Blanche association

This year, the Coup de Cœur prize, worth EUR 2,500, was awarded to the Hoa Trang – Fleur Blanche association. Based in Lorraine and active for over 25 years, Fleur Blanche is a humanitarian aid association that operates in Vietnam. The Coup de Coeur prize will enable the association to complete its project to rebuild the sanitary facilities at a primary school. Its overall mission is to promote the well-being of children and disadvantaged populations. Fleur Blanche provides financial and logistical support for projects in Vietnam, in partnership with local players: renovation or construction of living spaces (in schools, social security centres). The association also offers sponsorships to help young orphans and disabled children, or to provide schooling for children.

Today, the Help2Help initiative provides support in around 20 countries where the BNP Paribas Group operates, allocating more than EUR 0.5 million to charitable projects around the world every year.

For more info visit: https://www.bgl.lu/en/csr/civic-responsibility/help2help.html