Arval Smart Experience transforms relationships with customers and drivers
Arval Luxembourg, which specialises in vehicle leasing and fleet management, unveiled a new programme to customers on 1 July 2014 at BGL BNP Paribas headquarters
Arval Smart Experience is an international programme comprising a suite of innovative, interactive services that rely on online tools and social networks to forge a new relationship with fleet managers and drivers.
Arval also announced the results of the 2014 Corporate Vehicle Observatory (CVO) Barometer, its Europe-wide survey of company fleets.
Fleet managers have to get to grips with a range of complex and strategic issues such as regulation and taxation. They must also cope with new in-vehicle technologies, keep control of the total cost of ownership (TCO) , and deliver high quality services to drivers. To help managers address these new challenges on a daily basis, Arval is offering a wide range of services through a strategic programme called Arval Smart Experience:
- By digitising communications, Arval lets fleet managers and drivers access key metrics and information about their vehicles at all times using a smartphone or tablet.
- Arval Connect is a customised platform giving fleet managers a 360° view of fleet performance indicators, along with news, advice and other useful input.
- Arval's presence on social networks provides newsflow about the fleet management industry, along with content relating to the automotive world.
- The Arval Mobile+ app provides drivers with practical information that positively influences their on-road behaviour.
The findings of the 2014 CVO Barometer highlight behavioural differences between European and Luxembourg companies, particularly as regards how fleet vehicles are chosen. Thirty per cent of major Luxembourg companies put the emphasis on the vehicle's purchase price whereas their European counterparts are demonstrably more interested in TCO. This is significant because driver behaviour during the term of use of a vehicle can impact TCO by between 10 and 30 per cent. And even though some companies take TCO into account when managing their fleet, they still tend to sanction inappropriate behaviour with restrictive measures rather than to reward good drivers.
One of the benefits of Arval Smart Experience is its positive impact on how drivers use their cars on a daily basis.
The full results of the CVO Barometer can be found on www.arval.lu.
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