PwC Luxembourg and Talkwalker today announced the launch of a partnership to bring innovative services in social listening and data crunching to brands around the world. As companies embark on the journey to transform their business with data-driven insights, PwC Luxembourg and Talkwalker will help turn digital strategies into practical business results.

Talkwalker provides an advanced social listening platform that enables brands to monitor and analyse information across websites and social networks. Connecting this technology with PwC’s vast industry experience and insights, decision makers will be able to make accurate decisions in real-time.

“Joining forces with Talkwalker, our clients will take advantage of the power of a leader in internet and social media monitoring associated to PwC’s global market analytics and economic intelligence expertise,” said Patrice Witz, Technology Partner at PwC Luxembourg. “From brand analysis to market trends identification, our joint solutions will empower companies to further understand their clients, to monitor competitors and to get the latest market trends.”

PwC and Talkwalker will guide companies seeking to integrate social listening and analytics data into their existing marketing technology stack. To that end, PwC has incorporated social listening into its advisory services to better serve clients’ needs, while Talkwalker provides clients with market leading technology powered by artificial intelligence.

“PwC’s reputation as a market leading professional services firm is well-established, and Talkwalker’s powerful social listening data is the perfect addition for brands looking to incorporate a real-time dimension into their decision making,” said Robert Glaesener, CEO of Talkwalker. “Adding PwC to our growing network of partners will ensure that clients can make the best strategic choices and truly transform their business with our joint solutions.”