Advanzia, the European digital bank specialising in credit cards and payment solutions, has launched Carta YOU, a new credit card for Italian customers. Carta YOU builds on Advanzia's commitment to provide a digital customer journey offering maximum flexibility in managing finances with a card that has unique benefits for Italian cardholders. These include: 

• Digital onboarding process
• No annual fees
• No need to change banks
• No fees for withdrawing cash from ATMs worldwide
• No foreign exchange commission
• Complementary insurance package

?One of the key propositions of Carta YOU is the free credit card offering, as customers do not have to pay an annual fee. The card also offers a flexible split payment option, which empowers consumers to decide each month how much they want to pay immediately and how much to defer until later. In addition, Carta YOU offers a SEPA direct debit function as well as the flexibility to transfer money to your own bank account.

The application process for Carta YOU is fast, simple and fully digital. The card also includes mobile payment functionalities and comes with a mobile app that offers a real-time overview of payments and monthly credit card statements. A comprehensive travel insurance package is included free of charge.

Roland Ludwig, CEO of Advanzia Bank, comments: "The launch of Carta YOU in Italy is a testament to the success of Advanzia's digital expansion strategy, as we are going live from our cloud-based digital banking platform, offering customers a seamless experience across all touchpoints, from application and onboarding to managing credit card spending in the mobile app."

By consistently delivering the same core product values of ease-of-use and no annual fees, Advanzia is continuing its European growth path. With the launch of Carta YOU in Italy, the bank is entering its sixth consumer market, following its already established products the Gebührenfrei Mastercard Gold in Germany and Luxembourg, the free Mastercard Gold in Austria, Carte ZERO in France and Tarjeta YOU in Spain.