Visa (NYSE: V) and Advanzia Bank are proud to announce their new partnership, strengthening Visa’s issuer network and underlining Advanzia’s ambition to expand its credit card offering.

In the scope of the ongoing migration of the Catella bank card portfolio that Advanzia acquired earlier this year, the Visa card portfolio will be integrated into Advanzia’s professional card services platform, a servicing solution for financial institutions and private banks.

Roland Ludwig, Advanzia’s Chief Executive Officer, comments: “This partnership with Visa represents a new strategic direction for Advanzia. The addition of Visa cards to our portfolio ensures that Advanzia continues to offer our partner banks the broadest possible product range in this market segment.”

“We are proud of this new partnership in the private banking market. Thanks to our payment network and expertise, we believe that Visa brings high-quality service and innovative payment solutions to the table, enabling issuers such as Advanzia to offer exclusive benefits that fit perfectly with their cardholders’ needs,” says Jean-Marie de Crayencour, Country Manager for Belgium and Luxembourg at Visa.

Advanzia’s credit card solutions for private banks and financial institutions range from personalised white label cards to co-branded turnkey programmes under its own Omnium and Capitol brands. Outsourcing credit card operations to Advanzia offers a complete servicing solution with minimal administration for the partner bank.